Prohibited AI practices (Art. 5): unacceptable risk
At the top of the pyramid are practices the legislator considers so dangerous that no obligation, however strict, could offset them. Article 5 has banned them outright since 2 February 2025: they may not be placed on the market, put into service or used. The ban applies to providers and deployers alike; there is no transition period and no grandfathering.
What matters is the use, not the technology. Facial recognition is not banned as such, but untargeted scraping of facial images from the internet or CCTV footage to build databases is. Emotion recognition is not banned across the board, but it is in the workplace and in education – with exceptions for medical and safety reasons. Outside those settings it falls under the transparency obligations.
The Digital Omnibus (Regulation (EU) 2026/1744) extends the list: from 2 December 2026, AI that generates or manipulates intimate images of identifiable people without their consent is also banned, as is AI used to generate child sexual abuse material. For providers of generative image and video tools, safeguards need to be in place by then.
For most companies the ban is not the core issue, but it is a mandatory check. If you use software that analyses the mood of call-centre staff, for example, that feature must be switched off – even if it is just a side feature of a larger tool. So check every system against Article 5 first, before you think about the other categories.
Typical examples
- Subliminal, manipulative or deceptive techniques that materially distort behaviour and can cause significant harm
- Exploiting vulnerabilities due to age, disability or a social or economic situation
- Social scoring: rating people by social behaviour or personality traits, leading to detrimental treatment
- Assessing whether someone will commit a crime based solely on profiling or personality traits
- Untargeted scraping of facial images from the internet or CCTV for facial recognition databases
- Emotion recognition in the workplace and in education (exceptions: medical or safety reasons)
- Biometric categorisation by sensitive characteristics such as political opinion or sexual orientation
- Real-time remote biometric identification in public spaces for law enforcement (narrow exceptions)
- New from 2 Dec 2026: non-consensual intimate images of identifiable people and child sexual abuse material